Hyper-Niche
Identification + Definition
Hyper-Niche TAM
(Total Addressable Market)
Hyper-Niche ICP
Ideal Customer Personas
Hyper-Niche Prospect List
Generation
Outbound Marketing is a powerful tool:
Get in control of your CAC & ROAS. Forecast with confidence & calculate valuation with ease.
EGO Service
Process
Primary Service
Pricing System
Primary Service
Testimonials + References
Primary Service
Sales Materials Kit
Penetrating today's over-crowded, over-farmed business landscape costs too much. Marketing Professional Service Providers will only move the needle if businesses boldly GO ALL IN on THEIR ONE THING.
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WEBSITE OPTIMIZATION
On-Page SEO
EMAIL MARKETING
Provide a robust, digestible report with actionable insights & estimated costs
CRM
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Digital Therapy's
Marketing + Sales Toolbox
Digital Therapy's GaaS Tech-Stack
Tools and Software for Tracking PerformanceYou’re only as good as the tools you use, especially when tracking the performance of your outbound marketing tactics. Here are some indispensable tools for measuring your lead generation efforts:
• Customer Relationship Management (CRM) Systems: Salesforce, HubSpot and Zoho allow you to effectively manage and analyze customer interactions.
• Email Marketing Software: Tools like Mailchimp, Mailshake and Outreach provide robust metrics on email open rates, click-through rates and responses.
• Analytics Platforms: Google Analytics, Kissmetrics and Mixpanel can offer insights into how leads interact with your website and landing pages.
• Marketing Automation Tools: Platforms like Marketo, Pardot and Eloqua streamline your workflows and provide lead engagement and behavior data.
These tools are indispensable for tracking the varied aspects of your outbound lead generation strategies, providing actionable insights and comprehensive analytics.
Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
Understanding the relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) is essential for assessing the viability of your outbound lead generation strategies.
• Customer Acquisition Cost (CAC): This metric calculates the cost of acquiring a new customer. To determine your CAC, divide the total expenses spent on a lead generation campaign by the number of customers acquired.
• Customer Lifetime Value (CLV): CLV estimates the total revenue you can expect from a customer throughout their relationship with your business.A sustainable lead generation marketing strategy will have a significantly higher CLV than its CAC. Strive for a healthy balance where the revenue generated from each customer far exceeds the cost of acquiring them.
Key Performance Indicators (KPIs)
KPIs are metrics that provide insight into the effectiveness of your lead generation marketing efforts. For a B2B outbound lead generation campaign, the most critical KPIs include:
• Lead Response Time: How quickly your team responds to inquiries can make or break a lead.
• Qualified Leads: The number of leads that meet the criteria set by your sales team.
• Meeting Set Rate: The percentage of leads that convert into scheduled meetings or demos.
• Deal Closure Rate: The ratio of closed deals to the number of leads.
• Outbound ROI: The revenue generated per dollar spent on outbound marketing tactics.
Marketing is essential now more than ever. You know that.
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