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Branding | Visual

5 Challenges to calculate a BU (Brand Utility) Score

Rubik's Cube

5 BRAND id

Challenges

Abstract Shape

#1 COLOR CHALLENGE

5 PTS

Abstract Shape

#2 SIZE CHALLENGE

5 PTS

Abstract Shape

#3 SPEED CHALLENGE

5 PTS

Cog Wheel

#4 SANDBOX CHALLENGE

5 PTS

Plus Shape

#5 SHARE CHALLENGE

5 PTS

Brand Utility (BU) Score

  • Branding may feel like it eats too much time & budget for something that isn't directly revenue-producing. However, the downside of an inexperienced or technically poor brand kit costs far more over time. 
  • We use 5 Key Challenges to determine if a client's current branding is more asset or obstacle. ​

Branding Capabilities

Brand | Identity

Visual

  • Picture Mark (Logo)
  • Text Mark 
  • Colors
  • Fonts
  • Unique Elements

Lexical

  • Voice / Tone
  • Personality
  • Words + Phrases
  • Associations

Style Guide

  • A brand or style guide helps maintain brand integrity

Brand | Position

Mission

  • What the brand does.

  • What do you do every day?

  • For what purpose?

  • To what end?

Vision

  • Why the brand exists

  • Why do you exist?

  • What do you strive for?

  • What’s the big dream?

Values

This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.

Personas

This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.

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