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Branding | Visual
5 Challenges to calculate a BU (Brand Utility) Score
#1 COLOR CHALLENGE
5 PTS
#2 SIZE CHALLENGE
5 PTS
#3 SPEED CHALLENGE
5 PTS
#4 SANDBOX CHALLENGE
5 PTS
#5 SHARE CHALLENGE
5 PTS
Brand Utility (BU) Score
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Branding may feel like it eats too much time & budget for something that isn't directly revenue-producing. However, the downside of an inexperienced or technically poor brand kit costs far more over time.
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We use 5 Key Challenges to determine if a client's current branding is more asset or obstacle.
Branding Capabilities
Mission
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What the brand does.
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What do you do every day?
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For what purpose?
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To what end?
Vision
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Why the brand exists
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Why do you exist?
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What do you strive for?
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What’s the big dream?
Values
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Personas
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
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