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When startups decide to raise capital, they focus on the pitch. Around "V-57_Final-FINAL-3," they think they're ready for show time.

If, by miracle, you kill it & investors start lining up..

It almost doesn't matter if you have not also appropriately prepared for due diligence.

We can help.

Image of business founders presenting their business with markers on a clear whiteboard

12 Page Pitch-Deck

FUNDABILITY EVALUATION

Company

Define the company mission in a single declarative sentence

Purpose

Define the business in a single declarative sentence

Problem

Clarify the customer's specific pain point that that you endeavor to solve. Explain how they deal with the pain point currently.

Solution

Articulate your solution as simply and briefly as possible. Demonstrate how & why your offering makes the customer's lives better.

Why + Why Now

What led to your solution? Define recent trends that forged product feasibility & point to adoption. Share relevant comps. Share Analogous Opportunity Cycles.

Market Size

Calculate TAM, SAM, SOM: Quantify & show calculation. Declare Market % you're poised to capture: Illustrate w/ graphs/Charts. Investors will gleen your vision, judgement, risk-level. Defend assumptions, inputs & growth.

Competition

List Competitors: Compare to competitors to show how you're differentiated in the market

Product Market Fit (PMF)

Show the intimate connect points between your company, the unique voice and methods you've chosen that speak to who the customers are and meet them where they are. You interact with and serve them by design in the ways that suit them and make it easy and irresistably compelling for them.

Business Model

High Level - How the machine functions. Visualize the mechanics and action flows in a simple, easily digestible manner.

Team

Founders | Seeders | Spotlight Sr. Personnel - Key Man Issues | Comp Program | Org Chart | Board Members + Structure - power / Comp / Duties

Financials

Identify key data variables Prioritize + subordinate revenue types - Account Size -LTV - CAC - Marketing spend, referral program? Try to model in some kind of recurring revenue strategy even if small traile

Exclusivity or Star Power

Do you own or control something that nobody else or can make? Is there or can you create demand for it? Do you have patents, exclusive licenses, or a celebrity partner?

Fundability Evaluation

The exam grades venture fundability. 100 is the highest attainable score. The scoring formula is rooted in popular business analysis concepts & techniques. We believe it yields an accurate first-look evaluation of a company's fundraising potential  The Fundability Exam queries cover 10 Key Business Attributes. Each section yields 0, 2, 4, 6, 8, or 10 points. As businesses are often nuanced beyond the scope of the exam's query methods, each section is reviewed by a human analyst. Adjustments are made by adding or subtracting points and are calculated on a case-by-case basis using conservative logic.

image of Digital Therapy's proprietary Business Fundability Evaluation

Ready to see how you score?

Good Luck!

15 Startup Services

Consulting + Coaching

Team
Assessment

Board
Review

Data Room
Prep + Mgmt

Revenue Quality
Assessment

Risk
Evaluations

TAM, SAM, SOM Calculation Review

Downside Protection

Business
Model Workshop

AI + Automation Strategies

Tech Stack
Review

Competitive Advnatage(s)

Vendors + Licenses Review

Marketing / Sales Plan Review

Brand/Design,  Persona + Culture